Thank God It's Friday!!! For Real!
It has been one of the LONGEST weeks of my life. So sorry for not posting more this week, but I've been swamped!
I want to talk about budgets and new clients. So far in my life, I have been very shy when it comes to negotiating new business. I am great at talking about what I can honestly and realistically do for people, I manage appropriate expectations and deliver on my word. I am, however, uncomfortable talking about budgets and money. It's always been a tricky, sticky and un-fun area for me and I have to admit, my timidness in this arena does not compare with my business capabilites and generally outgoing nature. I'm not quite sure where it comes from or why I feel this way - but I have a guess.
I think that I understand people's needs and limitations. When I know that someone can't afford my services - I have to make a judgement call. Do I really like them, do I believe in what they're doing, do I see myself being able to deliver and do I see myself having any fun or enjoyment with the project. Taking all of those things into consideration - I make the decision. In the past, I used to do PR for bands - which was little and often times NO PAY - but I love live music, I could get into shows for free and drink/eat on the bands tab. Balance all that out - and I did make money! I got to save every penny when I went out - priceless :)
These days, things are a bit more professional as I've moved on to working with companies, celebrities, agencies, tours, etc... I work at a PR agency and I don't usually handle the finances (thank God!). But I can't help but think about this ethical way that I used to look at PR.... if I like it - isn't it worth it? If I'm helping people that really need it and deserve it - won't I get re-paid some how from the world of Karma - at some point? I can't help but think that the answers are a big resounded YES to both. I can't help it. I am a passionate person and I love doing work that I believe in - it's not work.
This is why I have problems with budgets - I know that most people don't understand how much a good PR agency is worth... and believe me it would blow. your. mind. but I also understand the importance of enjoying what you do. And making sacrifices to ensure that you stay happy - very important.
Inner struggle... Any advice or suggestions?
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